Fun Business Anniversary Ideas
Is a milestone anniversary just around the corner for your business? Congratulations! A company anniversary is a significant event, and you and your employees have every reason to celebrate.
Of course, the question is how to celebrate company anniversary. Are you worried it would look selfish to focus too much on your business’s accomplishments? Don’t worry about that too much. A corporate anniversary celebration shines a spotlight on the company and is a giant “thank you” to all your employees for their hard work and your clients for their continued collaboration.
So, whether you’re commemorating a one year business anniversary, celebrating 5 years in business, or lauding a business 20th anniversary, the event should be celebrated. Here are some tips for planning the celebration (or celebrations) and a list of the best business anniversary ideas.
Planning the company anniversary celebration
Your business’s milestone is rapidly approaching. However, before the celebration begins, you must decide precisely what and how to celebrate.
An anniversary celebration directs the spotlight where it should be: On your business. It’s an excellent way to grab potential clients’ attention, retain your current clients’ patronage, and possibly garner some media attention. However, if you can turn the media’s attention your way, know that it also brings some added scrutiny. Even a minor mishap could turn what should be a momentous occasion into a PR blunder. When P.T. Barnum said, “There’s no such thing as bad publicity,” he couldn’t predict the viral spread of negative social media.
So, give yourself plenty of time to plan your celebration. Start by creating a theme for your anniversary, one that you can distill down into a catchy slogan. Doing so will help focus all of your anniversary planning. After picking a theme, it’s time to select how you will celebrate (there are several ideas further in this article).
Once you decide on the components of your celebration, carefully map out how to execute them, including dividing responsibilities and establishing deadlines. Next, establish a budget for your corporate anniversary event(s). Be sure to consider both fixed costs (set expenses that do not fluctuate) and variable costs (expenses that vary due to factors such as the number of attendees at a party) in your financial plan.
As you and your planning commission brainstorm company anniversary ideas, keep in mind that some (or all) of the celebrations can tie to business goals. After all, you’re commemorating your business. There’s nothing wrong with aligning a few strategic initiatives to the festivities.
Along those same lines, there’s no reason your company anniversary has to take place exclusively on the big day’s date. Contemplate some of the business anniversary ideas below and consider how you can create a month-long or year-long celebration by creating a campaign from several of them.
Finally, even though this is a celebration of your company’s longevity, consider throwing the celebration to honor the people who helped you achieve your success: your customers, employees, vendors, investors, and corporate partners. It’s an approach that goes hand-in-hand with aligning some business goals with the celebration. Brainstorm how you can use your company anniversary to help customers achieve a goal and fulfill a need.
Promoting your corporate anniversary
Social media is the most effective method to promote your anniversary. However, the message needs to be accurately honed to make sure it reaches your intended audience. If you don’t have someone overseeing your social media accounts, now is the time to find that person. A social media manager will help ensure that your company anniversary messages make it in front of their intended audience and are appropriately engaging. If you’re not in a position to bring on a full-time social media manager, hit up the freelance job sites. There are plenty of qualified candidates who prefer working on a contract basis.
Also, if you want to earn some media attention, be creative. Keep in mind that it’s unlikely the press will view your anniversary in the same light as you. To earn the media’s attention, you need more than a simple press release.
Show them why your corporate anniversary is newsworthy. In fact, you may need to do much of their work for them. Do you have a unique story that highlights your company culture? If so, write it and make it available to the media. You could also create a package of video interviews with your president, CEO, and employees or customers who have played a role in your company’s success (these can be repurposed and used on your website).
Business anniversary ideas
Throw a party
A party is a great way to gather customers and employees together for a networking mixer in a relaxed atmosphere that celebrates your company’s achievements.
A company anniversary party serves a second purpose: team building. The party allows people from different areas of your company to come together and socialize. Also, your customers and vendors may have a relationship with certain employees that is entirely virtual. The party enables these people to meet face-to-face for maybe the first time, which helps strengthen their relationship with your company and your employees.
At the company anniversary party, feel free to pause the merriment to highlight your achievements with a video presentation and a speech or two. This is also an appropriate time to look ahead and reveal some plans for the future. However, you may want to keep this portion relatively brief, give or take twenty minutes. After all, it’s a party, and you don’t want to detract too much from the festivities.
Selecting the party’s location is also important. Initially, your offices may seem like an appropriate site. However, most offices’ layout doesn’t allow all partygoers to be in the same area (unless you try to cram everyone in a conference room). Also, your employees may not be able to fully relax with their workspaces (and any unfinished work) in such close proximity.
Instead find a banquet hall venue with ample room for relaxed conversations and food service (even if you only serve snacks and cocktails). Everyone can comfortably enjoy the festivities, and any spilled food and drinks won’t wind up on your floor or valuable office equipment.
Create a unique anniversary logo
Your logo is the calling card of your business. It helps existing and potential customers quickly identify who you are and what you do. So, you don’t want to mess with it too much, especially if your business is new and still developing a reputation.
That being said, modifying your logo to include your anniversary is a great way to announce your anniversary. So, try to find a clever way to incorporate the event into the existing logo that doesn’t stray too far from the original design. For example, if you are celebrating your one year business anniversary, maybe convert a straight line (such as an I or lowercase L) into the number one. Also, so no one is confused by the change, be sure to include your corporate anniversary slogan.
Develop an anniversary-themed landing page
This suggestion takes the logo idea a bit further (and can be accomplished in tandem with a logo anniversary redesign). All social media activity surrounding your company anniversary needs to lead somewhere. That can be your standard webpage, but your audience will be more engaged if an anniversary-themed tweet leads them to an anniversary-themed landing page.
Some suggestions (in addition to showing off that fancy new anniversary-themed logo) include:
- Use your anniversary slogan for the landing page’s headline.
- Carry over the branding established in your anniversary redesign (for example, if you replaced a specific letter with the number one, continue doing so for the headline).
- Take a group photo of all your employees and use it as the central image on your landing page. If you make this an annual tradition, you can transition between the photos and illustrate your company’s evolution over the years.
- Create a rotating video that playfully showcases your company’s history.
- Have your company’s CEO or founder create a video that addresses where the company has been and where it’s heading.
Introduce a new or improved product or service
Since you are already building buzz about your anniversary, use some of that momentum to launch a new initiative. This doesn’t have to be an entirely new product or service. If you are planning to revamp or improve an existing product or service, a company anniversary is an ideal time to announce or launch it.
Give back to the local community
Find a local charity and partner with it as part of your anniversary event. Search for a charity that matches your corporate vision. For example, if you are a technology company, you could work with a charity that promotes STEAM learning in underserved areas. The charity may even have ideas for promoting your anniversary celebration.
Another idea is to make a charitable donation in your employees’ names. These donations show that your company cares about the community and the values of your employees. You could allow each employee to select a charitable organization (it’s ok to establish some parameters regarding the charities, but don’t be so restrictive that your employees feel like they never truly had a choice). Another option is to let the employees vote on one or two charitable organizations.
Major milestone business anniversary ideas
While all of the preceding ideas can (and many should) be used for these landmark anniversaries, some occasions are so momentous that making a bigger splash is required.
One-year business anniversary ideas
Your business has survived 365 days filled with many ups and downs (and maybe even a few sideways). After that year, you may be ready to kick back with an enormous celebration. However, your bottom line may not align with your grand goals.
No problem. A modest celebration is still a celebration. Instead of a massive blowout, consider mailing a personalized thank you to every customer and employee, recognizing their contribution to your business’s success. For the customers, consider including a promotional discount or exclusive item only available during your anniversary month.
Business 5-year anniversary ideas
When we celebrate “significant” anniversaries, we tend to focus on the “big Os” (10 year anniversary, 20 year anniversary, etc.). However, according to a Forbes article, “Only about half of small businesses survive past the five year mark, ranging from 45.4% to 51% depending on the year the business was started.” That fact alone means celebrating 5 years in business is a reason to party!
One way to reinforce the importance of celebrating 5 years in business is to really embrace the number five. For example, you can have a sale where everything is $5 off, or all of your prices end in the number five (i.e., something that was $49.99 becomes $45 or $45.55 if you really want to run with the idea).
Since wood is the traditional gift for a 5th anniversary, another possibility is to incorporate that into your marketing. Perhaps you could send mailers or create posters that replicate the look of wood (or even use thin wood for these items). You could also commission a limited-edition wooden commemorative item and gift it to your long-time customers (or sell it to anyone who wants one while supplies last).
Business 20th-anniversary ideas
After 20 years in business, your company has been through some ups and downs internally and externally. One way to celebrate is to create a timeline showing how your business buffered earth-shaking events like the 2008 Great Recession, the advent of social media, and the COVID lockdown. Your company made significant contributions over those two decades, all of which need to appear on the timeline.
Also, 20 years is a great time to celebrate the people who made your company what it is today. The company founders are likely still around, but their succession plan is likely a few years away. This anniversary is an excellent opportunity to review their accomplishments while looking forward to events that wait around the corner.
We hope these business anniversary ideas have made planning your big event significantly easier. No matter how many years of success your company has, a business anniversary is a reason to celebrate. DFW Celebrations is honored to commemorate the big day with you. Our Dallas corporate event venue includes everything you need to host the blowout your company anniversary deserves, including:
- A spacious prep kitchen with convenient pass-through windows.
- A bar with a commercial ice maker.
- Plenty of free parking.
- A projector and a giant video screen.
- Two charming fountains for selfies and professional photos.
- A large entertainment stage for a DJ, band, or panel discussion.
- Microphones and clear, balanced speakers.
- A large corner stage to highlight an honoree or special guest.
- Hologram and slide show projectors.
- A GOBO projector to highlight honorees.
- Several large restrooms with modern décor.
- Private dressing rooms to use as green rooms for speakers and special guests.
- Security personnel and security cameras.
- Numerous nearby name-brand hotels.
To schedule a tour of our venue, please get in touch with us here.